Embarking on a transformative journey, Chimanlal Jhaverchand Jewellers sought to redefine their brand identity to resonate with a broader audience while staying true to their rich heritage. Recognising the need for a strategic rebranding, we delved into a meticulous process to articulate a visual identity that would enhance brand recognition and underscore their legacy.

Drawing inspiration from the brand's deep-rooted heritage, we identified four core attributes: Heritage, Divine, Purpose Driven, and Distinctive. Building upon these pillars, our journey began with a thorough analysis of the existing brand elements, including the old logo. We meticulously addressed the shortcomings, paving the way for a fresh, contemporary approach.

Incorporating colour psychology, we selected a palette that symbolised the brand's divine essence and purpose-driven ethos. The chosen deep green, resonating with brightness and vibrancy, became the primary colour.

The logo creation process unfolded as an artful endeavour, capturing the essence of Chimanlal Jhaverchand Jewellers' distinctive identity. Employing sketches and design iterations, we crafted an eye-catching logo that seamlessly blended minimalistic aesthetics with vibrant appeal. The incorporation of the serif typeface further elevated the brand's visual language, striking a resonance with luxury.

Through thoughtful mockups and client consultations, we navigated the path to a refined visual identity that positioned Chimanlal Jhaverchand Jewellers as a brand with a compelling narrative, rooted in heritage, driven by purpose, and set apart by its distinctive character.

In the vibrant realm of Hope and Cope, our creative journey unfolded with the quest to not just establish a brand but to weave a narrative that resonated deeply with a dynamic, younger audience. The brand envisioned itself as a co-creator of a safe community, and the branding elements seamlessly worked together to convey this powerful message of support and positivity.

The brand sought to exude a vibe that was young, fresh, and inherently positive- a beacon of optimism. Our creative exploration led us to encapsulate this spirit through an abstract symbol, choosing the sun as a representation of hope.

The colour palette became a crucial element in conveying the brand's essence. Opting for a calming gradient, a blend of sky blue and sunshine yellow, we aimed to create a soothing and youthful ambience, making Hope and Cope more approachable and friendly. The fusion not only encapsulated a youthful spirit but also projected an aura of tranquillity and approachability.

To enhance the contemporary and welcoming feel, we selected a sans serif font exuded newness and freshness. The simplicity of the font complemented the brand's mission of providing awareness while maintaining comfort and acceptance.

In the logo animation, we introduced sonic branding to evoke a sense of calmness, resembling waves, and concurrently, the process of coping. This visual and auditory synergy aimed to establish Hope and Cope as an anchor of safety, a beacon for all voices seeking solace.

Elixir Prints emerged as the ultimate destination for 3D printing enthusiasts, envisioned to redefine the dynamics of printing with precision, innovation, and uncompromising quality at every layer. Our creative journey commenced with the ambition to encapsulate the essence of 3D printing's dynamism and customization.

The logo became a focal point, designed to be as responsive and adaptable as the 3D printing process itself. During the ideation phase, we explored various strategies, eventually settling on a Word Mark logo presented in a layered design. Drawing inspiration from the precision of the 3D printer's nozzle and the fluidity of innovation, we crafted a layered effect, hinting at the transformative power of Elixir Prints. The colour orange, chosen for its associations with upcoming trends, assertiveness, and dynamism, added a vibrant touch to the brand's identity.

The wordmark logo took a layered approach, incorporating the head of a 3D printer to illustrate the printing process. This design resonated with the brand's vision to shape the future, symbolising the transition from traditional black and white prints to the cutting-edge technology offered by Elixir Prints. The result was a comprehensive brand identity that echoed the brand's commitment to pushing the boundaries of printing technology.

Rare N Right, a distinguished graphic design and print studio based in Mumbai, entrusted us with the task of elevating their digital presence and creating awareness about their diverse product offerings. Specialising in comprehensive in-house production services, Rare N Right sought to showcase their commitment to quality, opulence, and impeccable craftsmanship.

Their goals were to increase Digital Brand Awareness and Product Showcase. Rare N Right aimed to establish a robust digital presence to reach a wider audience and make their mark in the competitive market. The focus was on highlighting their diverse range of services with a special emphasis on wedding, religious, corporate, and premium MDF boxes.

We crafted a social media strategy tailored to Rare N Right's unique identity and offerings. This included identifying the target audience and determining the most effective platforms for engagement. Developed visually appealing and informative content to showcase Rare N Right's portfolio. High-quality images and engaging captions were curated to resonate with the brand's identity. And we maintained a consistent brand identity across all social media platforms, aligning with the values and aesthetics of Rare N Right.

Leveraging on the brand's story, emphasising its commitment to opulent materials, detailed work, and lasting craftsmanship, we helped Rare N Right position as a prominent player in the graphic design and print industry, effectively reaching and resonating with their target audience.